Most businesses waste their Meta Ads budget on creative that blends in and targeting that misses. Copper Social runs Facebook and Instagram ad campaigns for businesses across Canada, USA, and beyond that stop the scroll, attract the right audience and convert clicks into real leads, bookings and sales.
The Approach
Meta's advertising platform spanning Facebook and Instagram gives you access to over 3 billion active users with some of the most powerful targeting options available anywhere in digital marketing. The problem is most businesses waste their budget on creative that blends into the feed and audiences that are too broad to ever convert.
At Copper Social we do things differently. We combine deep audience research, scroll-stopping creative, video production and conversion-focused ad copy to build Meta Ads campaigns that generate real leads and sales, not just impressions and clicks.
We know what creative style, offer structure and funnel strategy converts in your industry because we have tested it at scale.
42%
Lower Cost Per Lead
7
Days to First Conversions
1000+
Meta Campaigns Managed
15+
Countries Served
What's Included
Feed, Stories, Reels and Marketplace placements built for your specific objective, whether that is brand awareness, lead generation, appointment bookings or direct purchase conversion. Every campaign is structured, targeted and optimized by a senior Meta Ads strategist with deep platform experience.
Visually driven ads across Instagram Feed, Stories, Reels and Explore. We pair platform-native creative with precise audience targeting to stop the scroll, drive engagement and convert your ideal customer at the right moment in their buying journey.
Most website visitors and social media engagers never convert on their first interaction. Our multi-stage retargeting funnels re-engage warm audiences with the right message at the right moment, bringing them back to convert and dramatically lowering your cost per acquisition.
Scale your results by finding new prospects who mirror your best existing customers. We continuously build, test and refine lookalike audience seeds to expand your reach to the highest-quality new audiences available on the platform.
For ecommerce brands, dynamic catalogue ads automatically show the most relevant products to interested shoppers, personalized at scale with zero manual effort. We set up, optimize and manage your product catalogue for peak Shopping performance.
For service businesses, med spas, home service companies and B2B brands, Meta lead generation campaigns are one of the fastest ways to fill your pipeline. We build native lead forms, landing page funnels and offer structures designed to generate high-quality, qualified leads at the lowest possible cost.
How It Works
We map your customer journey and build precise audience segments based on interests, behaviours, demographics and purchase intent. We also identify your highest-value lookalike pools and retargeting windows before a single dollar is spent.
We develop a full creative brief and produce multiple ad concepts including static images, video ads, carousels and Reels, all designed to stop the scroll, communicate your offer instantly and drive action. Creative is the number one lever in Meta Ads performance and we treat it that way.
We structure campaigns by objective and audience temperature, launch with A/B test frameworks in place and set up server-side conversion tracking from day one so your data is accurate and your decisions are based on real performance.
Ad fatigue is real. We monitor frequency and engagement, refresh creative proactively and scale winning combinations to maintain performance over time. No stale ads, no plateauing results.
Monthly strategy calls, real-time dashboard access and transparent reporting so you always know exactly what your Meta Ads budget is doing, what it is returning and what we are doing next to improve it.
“Our top line revenue has grown 4 times over the past two years. We are stoked. I would have never imagined this. Highly recommend Copper Social.”
Moshe
Gentle Motion
“We get an average 10 to 15 qualified inquiries every single day and we close a big percentage of them. Copper Social has built a solid foundation for our business.”
Julio
JP Services
Common Questions
We recommend a minimum of $1,500 per month in ad spend to generate meaningful data and results. For businesses looking to scale aggressively, $3,000 to $10,000 per month delivers significantly stronger returns, which can always be scaled as per requirement. We work with your budget transparently and never inflate spend to increase our fees.
Yes. Our in-house creative team produces everything including static images, video ads, Reels, carousels and all ad copy. High-converting creative is the single biggest lever in Meta Ads performance and we treat it as a core part of every campaign, not an afterthought.
We use Meta's Conversions API for server-side tracking, aggregated event measurement and modelled attribution to maintain accurate data despite iOS privacy changes. Your reporting is as accurate as the platform allows.
Absolutely. We manage cross-platform campaigns across Facebook and Instagram and allocate budget based on where your specific audience is most active and where cost efficiency is highest for your industry and offer.
Most clients see their first conversions within 7 days of launch. Significant improvements in lead volume and cost per lead typically build over 60 to 90 days as campaigns learn, audiences mature and creative testing produces clear winners.
We have deep experience running Meta Ads for clients across Canada, USA, UAE, India, Australia, UK, Malta, Africa and beyond. Our team understands different markets, cultural nuances and platform behaviours across regions..
Explore Our Other Services
Book a free Meta Ads audit. We will review your current campaigns or build a strategy from scratch and show you exactly how we would generate more qualified leads or sales at a lower cost per acquisition.