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NorthBridge Retail
E-commerce & Retail · Google Ads Management
6.4×
ROAS (from 2.1×)
38%
Lower CPA
The Challenge
NorthBridge Retail was spending $15K/month on Google Ads with a disappointing 2.1× ROAS. Their campaigns lacked structure, keyword targeting was broad, and they had no negative keyword strategy. Money was being wasted on irrelevant clicks.
Our Solution
We performed a full account audit, restructured campaigns by intent level, implemented comprehensive negative keyword lists, and rebuilt their Shopping feed. We also launched Performance Max campaigns with proper audience signals.
The Results
6.4×
ROAS (from 2.1×)
38%
Lower CPA
92%
Revenue increase
90
Days to results
“Copper Social transformed our Google Ads performance completely. Within 90 days, our ROAS went from 2.1× to 6.4×.”
Sarah Mitchell, CEO
Apex Financial
Financial Services (B2B) · LinkedIn Ads & B2B Demand Gen
40+
Qualified leads/month
58%
Lower CPL
The Challenge
Apex Financial needed to reach C-suite decision-makers in the financial services sector. They had tried two previous agencies but couldn't crack LinkedIn's higher CPCs to generate ROI-positive results.
Our Solution
We built an ABM-style LinkedIn campaign targeting specific companies and job titles. Combined Sponsored Content for awareness with InMail for direct outreach, plus Lead Gen Forms to minimize friction. Integrated with their Salesforce CRM for closed-loop reporting.
The Results
40+
Qualified leads/month
58%
Lower CPL
3×
Higher InMail open rate
30
Days to first leads
“We tried three agencies before Copper Social. The difference is night and day. Their LinkedIn campaign generated 40 qualified B2B leads in the first month.”
James Kowalski, VP Marketing
Bloom Wellness
Health & Wellness · Meta Ads + Brand Identity
3.8×
Conversion rate lift
42%
Lower CPL
The Challenge
Bloom Wellness was a new wellness brand with no existing digital presence. They needed both a strong brand identity and a customer acquisition strategy that could scale quickly on a limited launch budget.
Our Solution
We started with a complete brand identity package logo, colors, typography, and brand guidelines. Then launched full-funnel Meta campaigns with scroll-stopping creative designed in-house. Built retargeting funnels and lookalike audiences from early converters.
The Results
3.8×
Conversion rate lift
42%
Lower CPL
+65%
Brand recall
21
Days to first sale
“The branding work Copper Social did for us redefined who we are. Our new visual identity elevated every touchpoint and our Meta Ads creative finally converts.”
Priya Sharma, Founder
TechLaunch Inc.
SaaS & Technology · Google Ads + LinkedIn Ads
2×
MQL growth
45%
Lower cost per MQL
The Challenge
TechLaunch had a great SaaS product but struggled to generate marketing qualified leads (MQLs) at a reasonable cost. Their previous campaigns were unfocused, targeting too broad an audience across too many channels.
Our Solution
We built a dual-channel demand gen strategy: Google Search for high-intent bottom-funnel capture, and LinkedIn for top-of-funnel awareness among their ICP. Created dedicated landing pages for each campaign and implemented proper attribution tracking.
The Results
2×
MQL growth
45%
Lower cost per MQL
5.2×
Pipeline ROI
60
Days to scale
“Scaling a SaaS product requires surgical targeting. Copper Social built our entire demand gen engine from scratch and our MQLs doubled in two quarters.”
David Chen, CMO
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